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Blue Vision examines the commoditization of beauty and links the adornment of the body and objects to capitalism. Inspired by the artist’s own mother’s preoccupation with selling clothing on the internet, the artist displays how we assign value to objects and ourselves. This capitalist philosophy marries reflected light to worth: the most value to the most adorned. Like a mighty arm that extends across borders, commoditization has transformed all cultures. We all constantly search for shiny new things in the physical and digital world.

This video print is curated by HERVISIONS x Studio As We Are. The collaboration strengthens their joint mission of creating space for digital art to exist IRL and cultivating, supporting and advancing voices in New Media. The femme-focused collection exhibited at the CADAF Online virtual art fair June 25th through June 28th, 2020.

This is a Video Print

No buttons, no setup, no apps,
just video art you can hold.